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Our Story


Founded in New Orleans in 2013, Kawaii NOLA is devoted to the creative & fun-loving lifestyle of the young-hearted. Originally opened in 2013 as a brick-&-mortar retail boutique on Magazine Street in the heart of New Orleans, we are now primarily an online retailer, traveling to pop-ups, conventions, & special events near & far. We find joy in a superb shopping experience, offering unique, kawaii products. Our mission is to blend the colorful fashion & shopping culture of Tokyo with New Orleans' love for revelry & celebration of everyday moments. Our core values are creativity, optimism, & respect.

When you take a peek at our shop, you won't be able to help smiling! You will be transported to a world of cute & lovable accessories that will color your life & brighten up your style. We are passionate about sharing our deep love of Japan & kawaii culture with New Orleans. We recognize that there's a youthful & fun-loving side to everyone, & we want to explore & discover that magic along with you.

We can't wait for you to visit us at a special event near you. Join our mailing list & check back often for more updates!


Kanako Asai | Owner & Founder 

Guilty pleasure: Curling up with a good book and tuning out the world

Secretly wants to be: A witch like Kiki from Kiki’s Delivery Service

Can’t live without: Coffee, coffee, COFFEE

Favorite Kawaii item: Anything Donutella by Tokidoki

Fun fact: Loves to craft as a way to de-stress



Illy Montealegre | Special Events Coordinator

Guilty pleasure: Chocolate, especially Reese's & Twix

Secretly wants to be: A mermaid with an iridescent blue or purple tail

Can’t live without: Music & her man Mickey Mouse

Favorite Kawaii item: The Hello Sanrio collection

Fun fact: Can do a mean bird whistle